Let the price war in the book publishing headache contention for the channel's zero again in the field of 3C appliances. Reporters yesterday found that between the "History of the fierce price war" behind the business enterprise and also the name of a supplier Running. In addition to a substantial increase in orders, "channel promotions, manufacturers pay" the supplier victims. In the industry view, the electricity supplier relationships with suppliers may be with the "price war" continues to deteriorate.

Orders bursting staff crazy

Orders from a single one hundred to three hundred units upgrade units, shipped from the average weekly frequency increased to almost every day, a person in charge PC manufacturers Commerce Department Miss Lo truly appreciate the "price war" will bring sales growth. Miss Robben should be 18:00 every day to work, three days consecutive overtime to 20:30 or so, her job is to deal with Jingdong Mall, Suning Tesco (microblogging) and Lynx (microblogging) platform businesses and other customers orders.

In fact, the company where Miss Luo scale, electronic business platform marketing to bring traffic growth is commonplace. However, different from the past is that the major electricity suppliers at the same time and size of household appliances 3C digital open price war.

"'May' before the holiday, and all my colleagues in charge of e-commerce supply chain of our customers had a meeting arranged with the work. Now, my colleagues responsible for sales of electricity suppliers must make before 15:00 good orders, so we follow possible work done in the same day. "Miss Luo said, if the next single later, transportation sector delivery time will be busy the next morning.

Price pressure is difficult to earn channels

This wave of "History of the fierce price war" on the manufacturer's much more than "overtime" only. In addition to shipments soared, more and more ruthless, "lower prices" leaving the factory distressed. "Now the home appliance and commercial enterprises in that price, for suppliers, are very overdraft resources, access to eight of income, so the supplier for the current market will be relatively cautious." TCL (microblogging) e-commerce LIU Wen-wu, deputy general manager, said. In the industry view, was "evaporated" out of the two points, that is the result of business enterprise channels "squeeze" in.

According to a department store brand responsible person said, "channel promotions, manufacturers pay" is actually the norm. "Overall, the companies claim that the amount of profit sharing, about half the amount needed suppliers to bear. But 'half' is just a percentage of the whole, who will pay how much profit sharing specific amount, but also the channels and suppliers right to speak. "the source said that the big brands to bear the difference would be less, some well-known brands or even do not need to pay the price of war. And the lower the visibility, the smaller the brand, was passed on the cost will be higher. "This is actually the channel and supplier of game."

Zero for the relationship kept hidden

In channel view, the price war, when the supplier along with "loss earned crying" is the fair share of things. "Suppliers can make money at other times, but in the future will continue to make money on the platform, it was enough. We can not guarantee their providers to be profitable." A B2C platform executive. This argument also received appliances observers Liu Buchen recognition.

However, different from the past is that the price war on an unprecedented scale. Liu Buchen, that, from this month, the electricity supplier companies in 3C, household appliances price war has begun "normalization" and continued until the formation pattern of electricity supplier industry. As a result, the supplier's profit opportunities will be greatly reduced, zero for the relationship will continue to deteriorate, and this situation may be eased in order to go to a few years later.

Liu Buchen also said the two sides are now facing a double zero for the deficit problem, but this is not the most terrible situation. In the future course of development, the two sides uneven level of profitability of enterprises need more attention. "If zero for both a sustained losses, another sustained profitability, that is unhealthy zero for the relationship, whether it is the channel or supplier, are now efforts should be made to explore a win on the road."