Also a Japanese company to come up with a huge loss of earnings, dragged down the TV business is one of the reasons. Panasonic has begun restructuring, it expects to find new advantages in the field of energy.

This is Panasonic

Text | CBN reporter Zou tong

Japanese consumer electronics industry is collectively and say goodbye to the old glory. First Sony, Sharp ushered in a historic huge loss, this time the turn of Panasonic.

May 11, Panasonic announced fiscal 2011 net loss of 772.1 billion yen (about 61 billion yuan), which is the second large-scale loss of manufacturing in the history of Japan. One important reason is the loss of the TV business and the acquisition of Sanyo Electric layoff costs and included one-time expenses, these costs total up to 767.1 billion yen (about 60.6 billion yuan).

On the other hand, Panasonic's main television, semiconductors, lithium-ion battery business downturn has dragged down the company. Which included television, including AVC Networks business operating loss reached 67.8 billion yen (about 5.4 billion yuan), is the largest of all business losses.

Embarrassing FY11 Panasonic mid year business plan (Green Transformation 2012) in the second year. According to this plan, Panasonic will transition to green energy companies from product-centric to provide changes to provide solutions for the center, and to accelerate progress of globalization.

Previously, Tianjin 贺一宏 Ohtsubo has succeeded to become the new president, according to "Asahi Shimbun" reported that Tianjin 贺一宏 is a golf enthusiast, who studies computer science and technology at the University of California, has long been committed to technology research and development. Jin He Yihong originally served as senior director of Matsushita Electric and president of video and audio products.

2011, a major earthquake and Thailand floods forcing Japanese companies to shut down plant capacity, pressure appreciation of the yen continues, while the entire flat panel industry are experiencing losses, Sharp this had to sell shares to Hon Hai.

Like other Japanese manufacturers, Panasonic uses a very successful 1990 vertically integrated production model, namely its own R & D, manufacturing panels and create their own TV products. The disadvantage of this model is that no further reduce prices. "2006 and 2008 in Japan, we have established a plasma panel factory and LCD panel plant, it seems, we have invested in over the television business." Ohtsubo said. As of fiscal 2010, Panasonic invested in the TV business more than 400 billion yen (about 31.6 billion yuan).

Apple, Samsung (microblogging) is using a global supply chain management, production outsource part or most of the energy used in product development, design. According to market consulting firm Asymco's data, in the first quarter of this year, Samsung and Apple monopolized 99% of mobile phone industry profits.

Panasonic is aware of this point, for actively conduct business restructuring. It sold Sanyo appliance business to Haier, the lithium-ion battery factory moved to China, and to find partners to develop next-generation organic EL TV.

Even so, the Panasonic is a company with consumer electronics, components, solutions to the three major business groups, the nine main business, 579 companies, 330,000 employees of the "elephant" enterprises, the rapid transformation is not easy. Its goal is to make green business to become the next most important strategic core, the acquisition of Sanyo Electric's original intention in this. After the financial crisis, Panasonic has been gradually losing its traditional advantage in television, home appliances sector.

Panasonic's transformation may as a reference to Hitachi. Hitachi has created the largest deficit in the history of Japanese manufacturing (fiscal 2008 loss of 787.3 billion yen), which will then focus resources on sustainable development is the prerequisite for social infrastructure business, has become one of the few profitable manufacturing one day businesses.

Japan's electronics manufacturing

Sony

Beginning in 2002, a loss into a quagmire (2007 a ​​short earnings), 2011 loss of $ 5.73 billion. Sony is trying to get back innovation.

Sharp

The transfer of 10% of shares to Hon Hai, 2011 loss of $ 4.66 billion.

Matsushita

Has lost in television, home appliances traditional strengths, Panasonic's goal is to transition to a green energy companies.

Hitachi

2011 sales and net profit (in part from the sale of hard disk drive business) increased by 3.8% and 45%, the company's main business, including information and communication systems, high-performance materials, social industrial systems.